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INFORMED CONSUMERS: HOW PEOPLE PERCEIVE CBD IN SWITZERLAND AND EUROPE
As the CBD market matures, consumer perception becomes a critical success factor. In Switzerland and across Europe, people are curious but still confused, often unsure about legality, safety, and effects. In this article, we look at how consumers see CBD today and what brands can do to foster trust through clear communication. What Do People Know About CBD? Surveys across Europe show high awareness but limited understanding: Many consumers associate CBD with cannabis and THC, and fear psychoactive effects Others believe all CBD products …
Laws & Regulation

THC 1% IN SWITZERLAND VS EU LIMITS: WHAT IT MEANS FOR PRODUCERS AND IMPORTERS
Switzerland allows up to 1% THC in hemp-derived products, a threshold that exceeds the more restrictive limits found in most EU countries. While this opens doors for Swiss producers, it creates challenges for those exporting to European markets with stricter rules. This article explores what the 1% limit means in practice and how to manage compliance across borders. Understanding the THC Thresholds In Switzerland, CBD products are legally allowed to contain less than 1.0% total THC, provided they’re not sold as medicinal …
Shipping

CBD: WHAT YOU SHOULD CONSIDER WHEN SHIPPING IN EUROPE
As the CBD legal Cannabis industry continues to grow rapidly, many manufacturers are looking to expand their distribution network to Europe. However, the European market presents unique challenges that need to be considered when distributing CBD products (female inflorescences & derivates). In this article, we will go over the most important factors producers should consider when entering the European market. Packaging Products should be packaged in a way that protects them from damage during transport. This may include the use of airtight …
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